“It’s not your older brother’s or sister’s Internet.” Ten years ago you could put up a website for your small business without much thought or effort expended on it, and people would come to it. The competition was small and website design and marketing was rudimentary. That’s all changed. Web page design is much more complex, search engine optimization is essential, web copy will keep your visitors on your site, and search engine marketing will bring in the visitors and bucks.

A new study by Greg Sterling at Opus Research found of those respondents to survey, 59 percent do not do online marketing. It’s a short article–worth the read and worth thinking about.