Web Worthy

Blog added to rudymolinet.com

xisleg9 — Sat, 04 Jun 2011 19:42:07 +0000

We have added a blog to our client Rudy Molinet’s website. The framework is the new Thesis Theme. It is quite flexible using custom style sheets, custom functions, and of course any number of widgets that WordPress is known for. We have been able to do just about everything the client has requested. Check it out at Key West Real Estate News.

New Smyrna Beach Real Estate website

xisleg9 — Sat, 16 Jan 2010 17:58:47 +0000

Even though the real estate market in Florida is still struggling, some realtors are using this time to get ready for the eventual increase in activity and sales. We have just opened a new website for Renée Ramsay and Karen Brandner, a team of realtors in the New Smyrna Beach, Florida area. They are offering their listings of New Smyrna Beach homes for sale, and properties in Edgewater and Daytona Beach. The also offer a Free NSB MLS Search on their site.

Smart Contextual Linking

xisleg9 — Tue, 03 Feb 2009 15:34:55 +0000

We have a colleague who is aces at link building. She was recently approached by the webmaster of a site asking to exchange links between two of their sites that are dedicated to the same subject, charter fishing. He wanted to put a link on his links page to her site, if she would put a link to his site on her links page. Both links pages have good PR. Then she spotted a page on his site that interested her more. He had a page on his charter fishing site with fish recipes on it. She replied to the webmaster, I’ll put a link to your site on my links page, if you publish one of my recipes with a good text link under it to my fishing site. The webmaster agreed. She now has a very good link to her site from a page on another site in the same industry, about fish, and it is the only outbound link on that page. Now that is smart linking.

On page SEO vs inbound linking

xisleg9 — Wed, 17 Sep 2008 17:22:10 +0000

We are going to do an experiment. We have created a simple website at www.franklin-nc-homes-for-rent.com and optimized the page for the search term, franklin nc homes for rent. We have registered the site with Google Webmaster Tools. The only link to it that we are creating is the one on this page. You will note the link is not optimized with a good text term.
Now we will monitor what Google does with this information. We know that the search term we are going after is not very popular and has little specific and mostly generic search engine results.

We will post here when Google first visits the site and starts indexing the pages, and then watch to see what movement the site gets in the SERPs. Will Google give us credit for an optimized web page with only one inbound link? Let’s see.

Today, 09/18/2008, we submitted a sitemap to Google so that they will crawl the site. There are only 3 pages. Let’s see what Google does with this additional information.

Today, 09/24/2008, we went into our Google Webmaster Tools and saw that Google indexed the site on Sept. 16–two days before we submitted the sitemap! I suspect that Google saw, through their G Toolbar on my browser, that I was accessing the site, and decided to take a look at it themselves.

Are all your eggs in the Google gift basket?

xisleg9 — Sun, 03 Aug 2008 15:41:27 +0000

Being listed in Google’s search engine is free, and if your site is relevant, useful, and search engine optimized, you will show up near the top of the search results for your important key words or phrases. What needs to be kept in mind, is that Google makes no guarantee of your placement now or in the future. At any time they can change their algorithm that determines websites’ rankings in their search results. For many website owners that have good placement in the Google search engine, 50% or more of their traffic is derived from Google searches. I don’t mean to be alarmist, but what if your ranking in Google fell to page 20 of their results? It is not likely, but it has happened. (It is not likely that your house will catch fire, but you probably have insurance if it does.) So what’s a website owner to do?

It is not a good plan to rely on a major portion of your website’s traffic to come from a free service that you have no direct control over. It is important to market your website through means other than Google. Here are some other very effective options.

Be prepared to initiate a pay-per-click campaign if your Google rankings drop.
Get listed in industry related, relevant, high quality directories.
Obtain as many inbound links from relevant, quality websites as possible.
For brick and mortar businesses, get listed in Google Local listings.
If you sell products, use Google Base, Ebay, and Craig’s List to list them.
Maintain a blog that you post to nearly daily with links back to your site’s pages.
Have a well built emailing list.
Join MySpace and FaceBook.
Get familiar with and use Digg.
Set up a Squidoo Lens.
Join relevant online forums and contribute to them.
Answer questions on http://answers.yahoo.com and link to your site in signature.
Write industry related e-articles for website that will publish them.
Newspaper, magazine, brochure, catalog advertising.
Your URL on everything mailed from your office.
Your URL on all in-house documents that go to clients/customers.

The interesting thing about all of these tactics is that they will help your Google placement now and act as a buffer against traffic loss if you lose, if even only temporarily, your Google ranking in the future.